the sporty gentleman is able to compose his outfit according to his needs. He can easily combine the most luxurious garments with sporty essentials and casual designer items

Dirk rocks the world’s capital of fashionVia Manzoni 47%2C February 26th 2009. The heart of the world’s capital of fashion was beating faster than ever before. It was the very day in which Dirk Bikkembergs rocked the realm of designer fashion. He introduced a crisp new flagship store concept with an event that would be described as memorable%2C authentic and full of power in each and every detail. Anything else would not have been an option.Over 100 football players open the storeOver 100 football players were dropped off by a personalized double-decker in the centre of Milan. They were dressed in the most luxurious tracksuits designed by Dirk Bikkembergs%2C and had one destination in mind: Via Manzoni 47. The messengers of sporty sophistication were seen to enter the multi-layered concept store of Dirk Bikkembergs%2C where they dropped the curtains to reveal the luxury habitat of the Dirk Bikkembergs man par excellence. It immediately turned out that the home of the Dirk Bikkembergs sportsman was inhabited by a true football player%2C who started living in his ‘Manzoni apartment’ from day one.1.300 m2 of luxury over three levelsFlagship store%2C fashion palace and footballer’s apartment are combined in a seamless play of comfort and glamour. 1.300 m2 spread over a three-level space in which a luxury lifestyle and sports achievement are being honoured by the only fashion designer who knows how to confront the exclusivity of fashion with the universe of football in a truly heartfelt way.