DIRK BY BIKKEMBERGS, THE BRAND’S FIRST FRAGRANCE FOR MEN – May 2016
The Dirk Bikkembergs brand presents DIRK, an exclusive fragrance for men who are passionate about football. A fragrance of virile sensuality dedicated to men. The sexy pink pepper/apple fougère accord with orange blossom, leather and musk is redolent of boldness, passion and competitiveness. The robust, faceted bottle is shaped like a football, anenduring source of inspiration for the maison.
The launch of DIRK is supported by a captivating, innovative media campaign that sees four national futsal teams vie for the Bikkembergs European Futsal Tournament Championship.
Fan communities will be able to follow key moments of the tournament online: the selection of team captains, the announcement of team players, training sessions and the thrilling final to be played in Milan.